News That Matters to You: Data in Newsletters

Curating stories that are relevant to you is complex. We explore how using a data-driven approach helps find news that matters to you.

In this episode I interview Jonathan Kressaty, the head of marketing at Mattermark, which helps sales teams find potential customers. Mattermark also runs two very successful e-mail newsletters, Raise the Bar and the Mattermark Daily, which reach hundreds of thousands of subscribers everyday. Jonathan explains how data drives everything about their newsletters including the content, subscriber focus, and eventual measures of success.

In this discussion we’ll learn a lot about email newsletters and how Mattermark has become so successful, including:

• How can data help you choose the right content to deliver through a newsletter? (2:56)
• Why do they measure their newsletter like a brand marketing campaign? (4:18)
• Why does Jonathan always wait 90 days before measuring success? (5:36)

Listen to the episode below:

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