Data Driven Discussions: Data Collection

Data Driven Discussions are honest conversations with leaders at diverse companies about how they use data to make decisions.

In this episode I interview Michael Katz, the CEO of mParticle which is a leading customer data platform. We’ve covered data collection on the Data Driven Daily previously (see Data Collection Tools) and Michael shares with us his experience working across many different companies as they adopt and start using more advanced data in their business. It’s a rare chance to learn from someone who is at the heart of the current data driven revolution.

In this discussion we’ll learn a lot about Michael’s experience with companies adopting data including:

• What is the first step in adopting a better data collection strategy? (3:42)
• How do you overcome the fear that better data will make some people at the company look bad? (9:35)
• What does he look for to indicate a company uses data well? (14:36)